"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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Take the Time to Invest in Your SEO

The search-engine optimization -- or "SEO" -- universe changes like the latest fashions.  It’s important to have experts who can keep up with[...]

Costumes Help Dress Up Holiday Sales

Halloween may conjure up visions of costumed partygoers, but you don't have to own a Halloween superstore to make a profit on apparel during this[...]

A Tale of Two Omnichannels

The term "omnichannel" has lost favor in the marketing lexicon because most retailers have come to understand that to a customer, it’s just[...]

4 Ways Halloween Impacts Retail Sales

Why should you rethink your retail apparel strategy before Halloween?

The answer is simple: People love going shopping around this time of the[...]

Why Your Customers May Not Trust You

 

Security leaks are rampant, and customers, not surprisingly, are becoming leery of anyone selling products or services online. Your customers[...]

Crazy for Coulourpop

Social media has been proven as instrumental in propelling businesses to the top. By establishing direct connections with their target market,[...]

Why Is Everyone Flocking to Snapchat?

Snapchat has lived a full life in its short time on our iPhones and Androids. Since its inception in 2011 by three Stanford students, the app[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]