"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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How Will Large Retailer Closings Affect Shoppers in 2017?

Last year, major department stores such as Macy’s and Sears proclaimed the closure of hundreds of stores across the country, resulting in a near[...]

What's Behind the Valentine's Day Retail Slowdown?

Valentine’s Day is a huge time of the year for retailers. Like any traditional “gifting" holiday, businesses expect to see sales pick up as people[...]

Why Content Marketing Is Essential to Customer Relationships

Content marketing is about sharing your expertise so you can gain and maintain the trust of customers. Once they see you as an authority who has[...]

A Promotion Pyramid: How and When to Take Content to a Wider Audience

Content marketing is crucial to promote your brand and let influencers show off your best looks, but successful fashion marketers don't just throw[...]

Adding More "Experience" to the Retail Experience

Over the past few years, the retail world has been abuzz with the news that millennials are far more willing to shell out their hard earned[...]

Super Bowl LI Celebrities: Who's Cheering Who?

This Sunday, about 188.5 million American viewers will watch Super Bowl LI, with 11 percent set to buy team apparel or other celebratory[...]

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How Will 2017 Fashion Trends Reflect the Political Climate?

The recent heated election has had effects far beyond the sphere of politics.  Television, film, literature, music and more have shown ripples in[...]

5 Ways to Encourage Your Daughter to Pursue a Career in Tech

Despite the exponential rise of the tech industry, statistics surrounding women in tech continue to paint a bleak picture of inadequate gender[...]

Retail & Fashion Takeaways from CES

CES can be a little overwhelming. But walking into the convention halls on the Strip in Las Vegas and navigating thousands of presentations and[...]