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3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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Snag Loyal Shoppers with Social Media Marketing

The Holiday season has brought you a bounty of new customers.  Nurturing social media platforms and providing ease and convenience for first-time[...]

Keep Your Holiday Customers Coming Back

Holiday shoppers are notorious for being disloyal. They shop for bargains and are always on the hunt for a good deal. It's likely that they don't[...]

Shopping in a Winter Wonderland

Even if you thought winter would never come in the U.S., you'll surely have noticed that the blustery season has made its annual debut. With[...]

5 Ways to Neutralize Trolls on Corporate Social Media

Internet trolls are anxious to get a response and can be tricky to navigate for brands who can't afford to alienate anyone in their audience.[...]

Climate Change and the Impact on Retail Apparel Sales

Retail apparel typically flows through four distinct seasons, each one preceded by a lengthy lead time for manufacturing and shipping to stores.[...]

Thankful for Celebrity Fashion Collaborations

The holidays often bring about a time to be thankful, and this season there's much to be thankful for with celebrity fashion collaborations.[...]

How to Use Technology to Reach 2016 Holiday Shoppers

Holiday retail sales in the United States can account for over 30 percent of a retailer's annual revenue and over 19 percent of the yearly revenue[...]

How to Generate More Leads from Pinterest

Today, Pinterest is the fastest-growing social media site in terms of member growth and the second-fastest-growing site in terms of active users.[...]

How to Engage a Technophobe in the Holiday Shopping Season

 

The holiday shopping season is often the biggest opportunity for e-commerce and online retailers to boost profits. With Black Friday, Cyber[...]

How Facebook's New Reactions Factor Into Social Media for Business

 

When Facebook launched a set of five new Reactions this year, they changed the game for businesses and marketers.