"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

What is New and Significant in Retail Technology?

Within less than a decade, technology has revolutionized the retail sector. Today's advanced[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California --[...]

Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These[...]

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Where Will Wearable Technology Go Next?

Four years after the now-notorious debut of Google Glass at CES, a number of high fashion labels have attempted entry into the wearable technology[...]

Fashion and 3D Printing

Much of the hard work in fashion happens behind the scenes. Designers produce intricate samples to show buyers long before new items appear in[...]

Oscar Swag Bags: The Original Influencer Marketing?

Along with designer dresses on the red carpet, Oscar swag bags have become almost as much a part of the Academy Awards tradition as the coveted[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

How Will Large Retailer Closings Affect Shoppers in 2017?

Last year, major department stores such as Macy’s and Sears proclaimed the closure of hundreds of stores across the country, resulting in a near[...]

What's Behind the Valentine's Day Retail Slowdown?

Valentine’s Day is a huge time of the year for retailers. Like any traditional “gifting" holiday, businesses expect to see sales pick up as people[...]

Why Content Marketing Is Essential to Customer Relationships

Content marketing is about sharing your expertise so you can gain and maintain the trust of customers. Once they see you as an authority who has[...]

A Promotion Pyramid: How and When to Take Content to a Wider Audience

Content marketing is crucial to promote your brand and let influencers show off your best looks, but successful fashion marketers don't just throw[...]

Adding More "Experience" to the Retail Experience

Over the past few years, the retail world has been abuzz with the news that millennials are far more willing to shell out their hard earned[...]

Super Bowl LI Celebrities: Who's Cheering Who?

This Sunday, about 188.5 million American viewers will watch Super Bowl LI, with 11 percent set to buy team apparel or other celebratory[...]