"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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Sudden Impact: Brands Adapt to Store Closures

The digital tsunami that has driven the world into the arms of certain ecommerce giants is simultaneously taking its toll on commercial real[...]

7 Little Changes That Will Enhance Your Ecommerce Analytics

It is a capital mistake to theorize before one has data.

-Sherlock Holmes

It used to be more than enough to simply have a website to provide[...]

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

Optimizing for Mobile: Google AMP or Facebook Instant Articles

Anyone who is concerned with digital marketing practices should also be concerned about two somewhat competing products: Facebook Instant Articles[...]

Beauty Retail Giants Are Taking Amazon On...and Winning

In an extremely challenged U.S. retail market, how are stores successfully competing with ecommerce, specifically retail behemoth Amazon and[...]

Segment Customers to Elevate Your Ecommerce Strategy

One of the best practices to creating personalized email content for your customers is through email segmentation.

Why Teens Haven't Adopted Facebook

Even Mark Zuckerberg realizes Facebook is no longer the cool thing to be on, stating that “coolness is done for us.” With teens giving Facebook a[...]

Smart City Planning Will Improve Online Retail Delivery

Even as infrastructure spending lags, smart city planning is on the rise, and it’s directly tied (among other important human and environmental[...]

Sustainable Apparel Is So...Fashion-Forward

The fashion industry is staying on trend with sustainable business practices, both in the United States and abroad. In fact, here in the U.S.,[...]

The Mobile First of Search Engine Optimization

You've heard it for years: if you want to provide an excellent digital experience for your target audience, you had better optimize your website[...]