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An eSports Revolution for Marketers

Esports go by a number of names, including pro gaming, professional video gaming, competitive video[...]

What To Make of Another Record Week on Wall St.

Does a rising stock market increase consumer spending?  Said differently, how relevant is what[...]

Get Honest in Your Next Marketing Campaign

Gone are the days of sleazy salesmen, false advertising, and coercive digital marketing schemes.[...]

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The New SaaS: Shipping as a Service

Online retail is facing its greatest challenge. As ad buying becomes easier, more brands are crowding into the online/mobile ad space. The key to[...]

5 Ways Biofabrication Will Transform the Fashion Industry

Over the years, production of leather has resulted in large amounts of waste that threaten the environment. Most of the world's leather is tanned[...]

7 Tips for Using Social Media in Your Back to School Campaign

Back-to-school season is more lucrative than ever before, with sales in 2016 expected to hit over $820 billion. Whether you sell online or use[...]

Let Your Customers Do the Talking

Retail websites can get a little closer to simulating in-person shopping (and the lower return rate that comes with it) through consumer-facing[...]

7 Instagram Marketing Tips for Branding Success

If you're plugged into today's digital world, there's a good chance you're familiar with the popular photo and video sharing app Instagram. But[...]

Native Apps vs. Mobile Web Store - Which Is Right for You?

Now that consumers are spending more time accessing the Internet using their smartphones than their PCs, it's vital to consider your mobile[...]

3 Quick Wins for Great Customer Service

It’s no secret that good customer service is critical for retailers to encourage repeat buying. Below are 3 great tips on how to improve customer[...]

5 Celebrities Who Have Upped Their Social Media Game

 After decades of celebrities operating under a traditional model using promoters, publicists and studio marketing execs, it's no secret that[...]

3 B2C Marketing Lessons to Catch From Pokémon GO

Although consumers rave about the new Pokémon GO app, B2C marketers will find much to learn. Discover three B2C marketing lessons from this[...]