"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

Wal-Mart’s Brand Makeover is Through Digital

The world of stores that have everything just keeps getting more and more interesting. Walmart[...]

How Search Trends Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics,[...]

How Coach Saved Itself from Retail Discounts

As the market for designer handbags expanded in recent years, Coach Inc., like many other brands,[...]

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Let Your Customers Do the Talking

Retail websites can get a little closer to simulating in-person shopping (and the lower return rate that comes with it) through consumer-facing[...]

7 Instagram Marketing Tips for Branding Success

If you're plugged into today's digital world, there's a good chance you're familiar with the popular photo and video sharing app Instagram. But[...]

Native Apps vs. Mobile Web Store - Which Is Right for You?

Now that consumers are spending more time accessing the Internet using their smartphones than their PCs, it's vital to consider your mobile[...]

3 Quick Wins for Great Customer Service

It’s no secret that good customer service is critical for retailers to encourage repeat buying. Below are 3 great tips on how to improve customer[...]

5 Celebrities Who Have Upped Their Social Media Game

 After decades of celebrities operating under a traditional model using promoters, publicists and studio marketing execs, it's no secret that[...]

3 B2C Marketing Lessons to Catch From Pokémon GO

Although consumers rave about the new Pokémon GO app, B2C marketers will find much to learn. Discover three B2C marketing lessons from this[...]

6 Retail Innovations That Will Change The Way You Shop

 

Retail is suffering. Retailers need to find new ways to keep up with shoppers in the digital age. The omnichannel shopper, as they've come to be[...]

5 Reasons Millennials Are Moving Away from Fast Fashion

It's clear that fast fashion equals big business. A 2015 survey found that top fast fashion retailers reported 9.8 percent growth, which was a[...]

5 Tips for Using Periscope to Promote Your Brand

Periscope, a live video streaming app, is making a hit with companies everywhere. Released in early 2015, Periscope allows brands to share[...]