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New Marketing Strategies Allow the Little Guys to Play with the Big

Posted by Alicia B. on February 27, 2018

These days, small businesses are able to stand up to large corporations in ways they'd never before dreamed. Thanks to successful smaller companies and start-ups like Southwest Airlines, Whole Foods and Netflix, every small business owner can dream big.

Yet even the savviest small business can't simply be a success overnight. The keys to getting in the big kids' sandbox are time, courage and flexibility.

Small Businesses Can Take Chances

Small companies have the ability to take radical chances. They don't need to answer to boards or big banks. Taking a chance simply means they need to try something different in their approach; if it doesn't work out, they can pivot their strategy.

When a small business fails, they won't let go of hundreds of employees. They're also able to try out new ideas on small scales that won't necessarily break their entire structure.

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Small Businesses Get Closer to Clients

When was the last time the CEO of a large corporation personally called their customers to find out if they were happy with their services? Though there are some examples of CEOs reaching out to clients, these instances are few and far between.

Smaller companies have the unique ability to get to know their customers far better than larger corporations ever could. Large corporations must send refunds and store credits to woo their customers after a mistake. The little brand simply needs to call a client and offer a human apology to create a long-lasting relationship.

Regardless of where the CEO's place is in the company's pipeline, it behooves him or her to keep the customers' interest the top priority. CEOs that keep their mission at the front and center of the company have a more direct line to customers.

Customers Want to Help Small Companies

Customers want to buy from little shops to help them stand out. Smaller businesses are trendy. There's an entire shop small business movement to help consumers shop more on Main Street than Wall Street.

While some customers fear that lesser-known businesses might rip them off, these types of fears can be avoided with a strong online presence. Businesses should include as much information as possible, like customer reviews, an address, phone number and team member photos on their websites to help ease these fears.

Niches Were Made for Newbies

It's unlikely a small business is going to break into the fast food industry by selling inexpensive dollar meals. Yet a small business that sells inexpensive and ready-made tapas? That's a niche that hasn't been tapped yet.

Luckily, there's an audience out there for nearly any idea. The key is finding the audience that wants to buy a product.

Companies that focus on small niches can steal an entire sector of the marketplace that larger companies are less likely to spend money on.

The Small Don't Need to Admit They're So Small

There's no need for anyone to know a business is small. These days, most owners refer to themselves as the CEO or operating manager of a business to let customers believe they're larger than they are.

There's no shame in a small business pretending to be bigger than they actually are. In fact, it could even give the company the boost it needs to walk the walk and talk the talk.

Why Are Customers Passing You By? Download our latest infographic.

Onestop Internet is committed to building end-to-end ecommerce solutions, helping customers engage with your brand when and where they want, through whatever channel they want with true omnichannel solutions. From maintaining a persistent cart across mobile and desktop to pre-populating the nearest location on the “find a store” page, Onestop makes it easier for the shopper on the go.

Topics: Ecommerce, Digital marketing, Strategy, loyalty, customer experience

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