According to U.S. Census Bureau statistics, the second quarter of 2016 brought a 15.8 percent increase in retail e-commerce sales over the same period in 2015, totaling $97.3 billion and accounting for over 8 percent of total sales. This expansion continues the trend from the previous year, when more than a third of overall sales growth occurred through e-commerce.
These figures show that maximizing your organization’s potential increasingly depends on reaching customers through online and mobile channels, creating a unified experience that builds satisfaction and loyalty. However, as a McKinsey & Company study demonstrated, many retailers are still not offering essential multichannel services.
To capture the opportunities of e-commerce, businesses must first meet the challenges that go along with establishing and implementing a digital strategy. This eBook highlights those obstacles to show how an omnichannel approach transforms your business and drives it forward.