"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Meg N.

Recent Posts

The Ecommerce Subscription Model: Is It Working?

Subscriptions to newspapers, magazines, wine or other consumables have been around for decades. Many may also remember the Columbia House Record[...]

Know Your Luxury Shoppers

Every consumer can fluctuate between various shopping segments due to lifestyle choices, environment, values, financial situation or other factors[...]

The Pros And Cons of Flash Sales

People don’t buy for logical reasons. They buy for emotional reasons.

7 Little Changes That Will Enhance Your Ecommerce Analytics

It is a capital mistake to theorize before one has data.

-Sherlock Holmes

It used to be more than enough to simply have a website to provide[...]

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

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