"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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The Importance of Holistic Marketing in eCommerce

Digital marketing is complex. It includes channels that range from your website and social media accounts to paid advertisements and post-purchase[...]

Shopping Malls Think Efficiency This Holiday Season

While the headlines from just a few months ago were prophesying a doomsday for retailers across the country during the holiday season, expect[...]

Facial Recognition Coming of Age

Technologists have been working on facial recognition technology for some time. Now it seems to be coming to practical use, especially in retail.[...]

Teen Social Media Preferences and How They Can Benefit Retailers

Social media has changed the way we interact with the world around us, with around 2.3 billion active social media users across the globe.

Retailers are Expecting Big Things from Mobile Shopping this Holiday

As mobile technology continues to evolve, today's consumer is more empowered than ever. No longer bound by the shackles of physical location, it’s[...]

Ad Targeting and Tracking: A Loss of Privacy or a Cost of Convenience?

It has always been hard to maintain the balance between users' privacy on the one hand and companies' marketing goals on the other. Yet, despite[...]

Landing Pages: Key to Inbound Marketing Success

Any ecommerce endeavor begins with growing the number of leads who are open to a conversion. The surest path to improving lead acquisition is[...]

The Halloween Spirit is Alive in Retail

Americans spend frightenting amounts of money during the Halloween holiday and in recent years it has been growing. And this year is expected to[...]

What To Make of Another Record Week on Wall St.

Does a rising stock market increase consumer spending?  Said differently, how relevant is what happens on Wall Street to what average Americans do[...]

Get Honest in Your Next Marketing Campaign

Gone are the days of sleazy salesmen, false advertising, and coercive digital marketing schemes. Thanks to technology, consumers are more equipped[...]