"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

Subscribe to Weekly Email Updates

Looking for Something?

Contributors

Recent Posts

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing," these are all the garments designed to reduce[...]

What is the Impact of Impulsive and Intentional Shopping?

Consumer behavior is dependent on several factors, and two major ones are intent and impulse.  Both have a big impact on the modern Buyer’s[...]

The Streetwear Movement: What is It and How to Leverage It

The term streetwear, or streetstyle, has been around for decades, and like all styles in the fashion world, it has changed and evolved with the[...]

3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up with their shopping lists.  They help them[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s a fairytale come to life. When Prince Harry[...]

Sustainable Fashion is the Future

The world of commerce has been kind to fashion brands, especially to producers of fast fashion apparel. Year after year, as businesses cut costs[...]

The Life of an Ecommerce Customer Order Through the Onestop Ecosystem

In today’s digital marketplace, ecommerce is literally just one click away. Consumers use a variety of tools (search engines, social media, review[...]

Mobile Ad Spending Set to Beat TV in 2018

When you start your day, do you hop on your phone in the morning and then switch to your desktop or laptop at work? What about when you leave at[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California -- has grown into an event that is more than just[...]