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A Convergence of Technology, Retail and Fashion

Reverse Retail's Race to the Bottom

Despite a twofold increase in discounting and sales pricing for the 2016 holiday season, retail[...]

Music Festival Fashion Guide

Music and fashion go hand in hand these days. Both have always been outlets of self-expression and[...]

5 Things Traditional Retailers Can Learn From ECommerce

Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer[...]

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Catherine Lovering

Recent Posts

Fashion and 3D Printing

Much of the hard work in fashion happens behind the scenes. Designers produce intricate samples to show buyers long before new items appear in[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

Why Content Marketing Is Essential to Customer Relationships

Content marketing is about sharing your expertise so you can gain and maintain the trust of customers. Once they see you as an authority who has[...]

Climate Change and the Impact on Retail Apparel Sales

Retail apparel typically flows through four distinct seasons, each one preceded by a lengthy lead time for manufacturing and shipping to stores.[...]

How Keywords Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics, relevant keywords surge and trend. Annual[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]

Wearable Tech at NYFW

Wearable technology has been among the most-hyped innovations over the past few years. Until recently, it was largely confined to gadgets capable[...]

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