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6 Ways for Fashion Brands to Improve Their Instagram Marketing

Posted by Char Baker on July 13, 2017

Boasting 700 million monthly active users, Instagram has become the "go-to" social media platform for fashion brands to highlight their products, build a loyal following, and increase brand awareness. With beautiful imagery being the lifeblood of successful ecommerce, this network was destined to be an avenue for fashion retailers to thrive.

Continuing to amplify your IG strategy is vital for staying relevant and connected to today’s consumer. In addition to publishing remarkable visuals that exude your brand's personality, here are five unique ways to improve your Instagram marketing. Demographic-Instagram-Users-2016.jpg

#1 Hashtags Are Still King

It’s a no-brainer that hashtags have a profound impact on engagement. They’re one of the primary search tactics for people seeking your content. Inadequate usage of hashtags will severely hurt the visibility of your content. Therefore, always include them in your posts. Hashtagify and Top-Hashtags are sources to finding different hashtags related to your fashion niche. Also consider following your competitors and influencers to discover which ones are driving engagement for their posts.

The key is spending some time creating a list of hashtags that you’ll use regularly to expand your presence and grow your audience. Aim for 5-10 hashtags per post, test and measure your results, and make the proper adjustments.

#2 Leverage Influencers

Influencers are the new celebrity endorsements. Brands across many industries are leveraging top bloggers' Instagram presence to get their value communicated to large audiences…quickly. It’s proving to be one of the most effective ways to boost brand visibility, connect with new customers, and build authentic relationships.

Implementing an influencer campaign can bolster your Instagram strategy tremendously. Begin by choosing the right influencer for your brand. Create a win-win partnership where you hire or inspire them to promote your content to their followers. Use a coupon code or landing page specific to this campaign so you can measure and assess your results. 

#3 Create Social Videos

52% of marketing professionals say video delivers the best ROI of any owned content.  Videos capture immediate attention, pulling viewers into your brand. People are able to experience the real you, which fosters the know, like and trust factor. They’re able to feel your passion and enthusiasm for your product while relating to your personality.

By using videos in your Instagram strategy, you’ll create personable customer experiences that play right into your followers' newfeeds. Publish short videos on Instagram to share quick content on a subject, promote a product, or to capture an “in the moment” opportunity on video.

Live-streaming with Instagram Stories is like taking your audience backstage to a live event, behind closed doors in a meeting, or customer answering questions live. Since people are spending 3 times longer watching live video versus recorded video, leverage live content wherever possible.

#4 Be Involved in the Instagram Community

It’s not enough to simply post on Instagram and expect ongoing engagement. You must be active by responding to comments, liking posts, and reposting others to show your involvement. Likes creates likes!

Reserve 5-10 minutes per day to interact with visuals and to stay connected with the greater community. As a result, you’ll find users reciprocating, boosting your own engagement.

#5 Post Inspiring Content

Share inspirational content that shows the essence of your brand.  This can be as simple as posting motivational quotes from a founder, encouraging trends or employees' philanthropic activities.  Keep it simple by using the same image template for all of your quotes and involve your employees in the process.

Instagram-sponsored-content.png#6 Sponsored Content

Every good digital marketing strategy balances earned, owned and paid media. Instagram is releasing a new tool that will allow influencers to indicate sponsored content within the infrastructure of the app.  This will go a long way to complying with FCC transparency guidelines while also giving advertisers the ability to target images using very specific audience profiles. 

Bolster your Instagram marketing by implementing each of these techniques to your strategy. As a result, you’ll position your social campaigns for amazing growth as you leverage this platform to bring more awareness to your content.

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Topics: social media, Instagram, video, live video, Content marketing, Digital marketing, photography

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